The Commercial Vehicle Safety Alliance (CVSA) is an association of local, state, provincial, territorial and federal commercial motor vehicle safety officials and industry representatives. Business products include vast publications, conferences and workshops, member support, training videos, a storefront.
Challenge: Website redesign for a large legacy website into a content-managed Drupal platform and a brand refresh. We adopted a multi-phase development process which included content assessment, information architecture, wireframes, prototypes for user experience.
My role: Developed new visual brand. UI/UX lead for brand visuals, styles, user interface, typography, headers, imagery. Print design.
Deliverables: Visual branded style guide. Website design & implementation. Print brochures and PowerPoint templates.
