The UN High Commission on Refugees (UNHCR) is the lead agency working to address the international refugee crisis.
Challenge: USA for UNHCR wanted to raise awareness for the plight of international refugees and to engage a wider audience. We were hired to provide the creative strategy and design for this campaign by a large PR firm. The Blue Key concept was developed by our team.
My role: Art direction and design for all visuals, including logo; Lead design and project management between public relations team and with vendors.
Deliverables: Key icon and logo, reproduced as pendant and lapel pin. Website and interactive “book”, press kit folder, graphics and communication materials. Visual assets for social media.
